In a custom permalink, you should keep it organized. Firstly the website, then the categories, then the post name or date, etc. Honestly, there are no defined rules. However, most SEO experts strongly suggest creating a unique custom permalink for every page.

Generally, adding a lot of content, gadgets, quotes, colors, etc may look interesting to you. But most of the WordPress website admins often skip the possibilities of distraction this clutters bring. As a result, it becomes quite difficult for users to concentrate on the focus materials of the page.